Navigating social media as a business requires a careful balance between being relatable and maintaining professionalism. Always think about how your posts reflect on your brand and how
they might be perceived by your audience. Here’s a list of 10 things you should NEVER post on social media as a business owner!
- Negative Comments About Customers or Competitors: Always keep the conversation positive and professional. Public disputes can damage your reputation.
- Overly Personal Information: Keep your personal life separate from your business account to maintain professionalism.
- Unverified Information: Sharing information that hasn’t been fact-checked can lead to misinformation and harm your credibility.
- Controversial or Polarizing Content: Unless it directly relates to your brand values, avoid topics that could alienate your audience.
- Irrelevant Viral Content: Jumping on every viral trend can dilute your brand message and confuse your audience about what you stand for.
- Poor Quality Images or Videos: High-quality visuals are crucial on platforms like Etsy and Instagram. Poor quality can reflect badly on your product quality.
- Financial Struggles or Details: While transparency is valuable, sharing too much about financial woes can erode trust in your business’s stability.
- Impulsive Reactions to Criticism: Take time to respond thoughtfully to feedback, rather than reacting impulsively to negative comments or reviews.
- Inconsistent Brand Messaging: Ensure all posts align with your brand voice and values. Inconsistency can confuse your audience.
- Misleading Promotions or Exaggerations: Honesty is key. Misleading customers with promotions that aren’t as good as they seem can lead to mistrust and legal issues.
