Etsy is a fantastic place to sell your crafts and creations, but it’s easy to trip up if you’re not careful. Here’s a friendly guide to help you steer clear of some common slip-ups and boost your Etsy
shop!
#1. Not using social media You don’t have to use social media, but it’s super speedy at getting more eyes on your shop. Pinterest is awesome for this, but the best platform really depends on what you’re selling.
How to fix it: Pick a social media where your likely buyers are chilling, and start sharing your products regularly.
#2. Forgetting about special holiday or seasonal items Almost every type of product can get a sales bump by jumping on the holiday or seasonal bandwagon.
How to fix it: Start adding products themed around upcoming holidays or seasons right away, ideally 1-3 months before the event.
#3. Not filling out your shop info properly Having all your shop info filled out makes you look professional and can help your shop show up better in searches.
How to fix it: Get your shop’s title, announcement, and story filled out as soon as you open your shop.
#4. Skipping on the daily deals Running a sale every day is an easy peasy way to bring more shoppers to your store and get more sales.
How to fix it: Use your shop manager to set up a 24-hour sale for your shop every day. You can even set up several days in advance. Pick one or two shop sections to do each day or week even.
#5. Not optimizing your titles and tags Titles and tags are mega important for getting found on Etsy. A lot of folks miss the chance to use great keywords here.
How to fix it: Make sure you’re packing your product titles and tags with relevant keywords that aren’t too crowded.
#6. Not testing out different photos Trying out different photos for your listings can really make a difference in how many people decide to buy.
How to fix it: Use the copy feature to duplicate a listing and then switch up the main photo to see which one gets more love.
#7. Not copying listings for similar items Don’t start from zero every time you list something similar to what you already sell.
How to fix it: Copy an existing listing and tweak it for your new item. It’s a huge time-saver!
#8. Not adding new goodies regularly Etsy likes it when you’re active and adding new things consistently. It’s not about how much, but how often.
How to fix it: Decide on a schedule that works for you to add new items, whether it’s daily or weekly, and stick to it.
#9. Dodging copyright troubles Accidentally using someone else’s work can get you in hot water, like getting your shop shut down.
How to fix it: Stay away from copyrighted characters, logos, etc. When in doubt, check Etsy’s rules or read up on what’s okay.
#10. Not checking how your listings are doing If you just set and forget your listings, you’re missing out on chances to improve and sell more.
How to fix it: Take a look at your listing stats now and then to see what’s working and update things like keywords as needed.
I hope these tips help you sidestep those common Etsy pitfalls and make your shop even more awesome! Don’t forget to snag some free Etsy wisdom by signing up for email goodies.
